Mary Kate Gulick


“Do or do not. There is no try.” – Master Yoda

Mary Kate Gulick,
Manager, Creative Direction


Mary Kate serves as Manager of Creative Direction for IBM Employment Branding. In her role, she is responsible for leading a global team that delivers for both external and internal clients, guiding creative strategy and execution, developing and enhancing client relationships, and ensuring overall growth of the Employment Branding solution. With more than 15 years of experience in marketing, brand management and creative strategy, Ms. Gulick held creative leadership roles at two distinguished advertising agencies, Ervin & Smith Advertising and Snitily Carr (now Firespring), achieving recognition for her award-winning creative work for both regional and national brands. Ms. Gulick holds a Master of Arts in Marketing, Communication Studies and Advertising from the University of Nebraska-Lincoln and a Bachelor of Science in Mass Communications from Illinois State University.

MK, as she’s commonly called, grew up outside of Chicago and has traveled all over the world. Her idea of relaxing is sitting in her favorite chair with a hot cup of tea, reading one of her favorite books. MK loves early mornings and late nights, but could do without afternoons. She also enjoys working in her vegetable garden—albeit sad and rarely successful—cooking, and hanging out with her two little boys. When she needs to clear her head, she does so by taking a long walk with showtunes blaring on her headphones. Her least favorite food is olives. And despite a lack of musical training, talent or experience, MK has not given up on the possibility that she could still be the world’s greatest rock star. In fact, the magazine she’d most like to be featured in is Rolling Stone.

Latest articles by this author

  • Six Ways Marketing and HR Can Learn from Each Other
  • 7 Things You Should Know When Crafting Your Employee Value Proposition