How to Move From Hunting to Attracting Talent
Finding talent in a competitive market can take many forms. There are many avenues for sourcing great talent, but understanding how to move from simply searching for great talent to actually attracting them can make all the difference in your recruiting strategy. But remember, it’s the right combination of hunting and attracting for your business that can help you find great talent and give your company the flexibility to find, attract and connect with top talent quickly and easily.
You may be familiar with the typical hunting techniques used to search for candidates. But just in case, let’s define them here. Hunting typically involves three main areas for uncovering talent—networking, list building and searching. Networking often results from phone, referrals, email and twitter contacts, while list building can come from alumni groups, conferences and events, CRM tools or even competitive organizational charts. Searching for talent is often done through online and digital media, such as LinkedIn, social network profiles, job boards, applicant tracking systems, search strings or direct sourcing mechanisms. The point of these three avenues is to build a candidate pipeline that drives engagement strategies and leads to higher quality candidates for your workforce.
So then, how do you complement hunting techniques or move from a purely hunting strategy to start attracting talent to your organization? The clearest answer is through your employment brand. When you tell your authentic story in the market, you are more effectively able to establish your candidate pool by building awareness, likeability and potential investment in your internal brand. Driving employment brand engagement and building talent communities helps increase your candidate traffic and can ultimately produce higher quality candidates.
But attracting talent in the market requires the knowledge of specific channels that can help you better connect with top talent and reinforce your organizational story. These include your career site, digital and social media, live events, search campaigns using SEM and SEO, videos, email marketing, advertising and job postings. By recognizing and participating in the channels that will work best with the talent you are trying to hire, you can take better control of your talent attraction strategies.
What do both hunting and attracting have in common? Well, whether it’s through a talent pipeline found through hunting techniques or a candidate pool created through attraction mechanisms, great sourcing relies on a combination of strategies with the right message at the center of each. So make sure to get your story right and then start evolving your recruitment strategies to attract the right candidates for your company today.