IBM Employment Branding

Where Marketing and HR meet.

When Two Worlds Collide

HR and Marketing can be as different as night and day. One is down-to-earth, while the other is blue-sky. While HR lives by the rules, Marketing lives to break them. Facts versus emotions. Starters versus finishers—you get the idea. So what happens when these two come together? You might be surprised.

Our Work

Every organization has a story all its own. Part of our story is showcased through what we produce. Check out what we’ve created for a variety of clients and what we offer, including culture research, career sites, recruitment marketing and more.

Blog

Compared to other disciplines, Employment Branding is still pretty new. So how can you stay up to date on the all the changes taking place? What are the latest insights on internal branding? Where is it headed next? Our blog gives you expert thought leadership that you can use in your organization from the most innovative team in the business.

Meet the Team

  • Amy Osorio

    Serves as Employment Branding Director and torchbearer for the team
    "Do something that makes you uncomfortable...every day."
  • Tony Coe

    Directs cultural research and oversees a rock-star team of consultants
    "Without passion, it's just a paycheck."
  • Aaron Hofeling

    Oversees business development and relates to everyone
    "... if it can be thought, it can be done, a problem can be overcome." – E.A. Bucchianeri
  • Kara Zenk

    MANAGES DIGITAL STRATEGY AND A TEAM OF SOCIAL MASTERMINDS
    “There's no time like the present."
  • Mary Kate Gulick

    LEADS CREATIVE STRATEGY AND HELPS THE TEAM CRUSH ITS GOALS
    “Do or do not. There is no try.” – Master Yoda
  • Stephanie Sparks

    Leads marketing communications and a team of messaging gurus
    "Your work is a reflection of who you are. Make it matter."
  • Tyler Lemkau

    MANAGES CLIENT ACCOUNTS AND SERVES AS LIASION EXTRAORDINAIRE
    “Life is short. Smile while you still have teeth.” – Mallory Hopkins
  • Adam Leuenberger

    LEADS WEB DEVELOPMENT AND A TEAM OF INTERACTIVE GENIUSES
    “The best way to predict the future is to create it.” – Alan Kay
  • Todd Allmond

    Consultant

Contact

Ready to take charge of your employment brand? Contact us to learn how we can help you tell your company’s authentic story. Let us know if you have questions on our solutions or just want to talk around what makes a great internal brand. We’re here to listen and help you make sense of everything.